Idriss is from Tiznit. He is the founder of a youth-led company called ''Igrino'' for the production and marketing of ecological products. It also offers agricultural services to help ecological farmers with irrigation, tree pruning, fencing, seed saving, poultry raising and vegetable production. Idriss has his own ecological farm that he uses to host training and exchanges to promote agriculture to young people in his region. He supports beginners who want to start ecological farming and create income-generating enterprises in organic farming.