Local Use

Using a laptop, we have increased projections to ten per month and can return to explain the content and to repeat the projection.

Farm Radio Trust turned existing radio listening clubs into video viewing clubs and information hubs, where farmers can meet regularly to discuss and share ideas about farming.

If the videos are good enough, and relevant enough, they may inspire farmers to organise themselves to watch the videos, overcoming the lack of TVs, DVD-players and electricity.

Thanks to the video, the group not only heard, but could also see the techniques for soya cheese-making.

Giving birth to global video innovation was the easy part for Bangladesh. But clearly more effort was needed to sustain the approach in this country.

I probably could have avoided this situation had I given a farmer-to-farmer training DVD at the beginning

Making an agricultural training video is harder than it looks. It takes time and involves many people.

“...if I could add a set of boxes onto the bed of a motorised tricycle, then I could use it to carry video screening tools to rural areas...”

Donor programmes would have to restructure their communications and publications activities to make room for training videos.

If farmers are willing to pay for their own learning videos, distributing DVDs might become self-sustaining.

Farmers now need new information, now more than ever on how to solve issues affecting them and to adopt new farming practices.

I teach communication technology to students so it was easy to get students to start making videos for farmers.