As part of the ‘Global Programme for Small-scale Agroecology Producers and Sustainable Food Systems Transformation (GP-SAEP) Project implementation in Madagascar, a Master Trainers’ training programme was held from 29 April to 3 May 2024 in Antananarivo, Madagascar.
As a key partner, Access Agriculture introduced to the Master Trainers its video-mediated learning approach, tools and services that will be used to reach the project’s goals. Its resources include the smart projector kit, the Access Agriculture and EcoAgtube video platforms and App, among others.
The training programme also provided Access Agriculture with an opportunity to highlight its Entrepreneurs for Rural Access (ERA) model and how empowered young entrepreneurs equipped with digital tools and skills will bring relevant knowledge on agroecology to farmers through videos in local languages using the smart projector.
Master Trainers, rural advisory service (RAS) provider organisations, the Forum of agriculture consultants (FCA) of Madagascar and various partners were exposed to the rich content of Access Agriculture’s video platform, including its large number of videos (257 videos in French and 108 videos in Malagasy) that are available for use in Madagascar.
The videos sparked the interest of members of farmers' organisations who attended the event. One of them after watching the video screening session on selecting new rice varieties said, "This is the kind of learning material that resonates well in our community.” He noted that all the materials featured in the video were readily available for farmers in his area, underscoring the effectiveness of farmer-to-farmer learning.
Access Agriculture was represented by Karine Rakotoniainasoa, Access Agriculture ERA Coach for Madagascar.