Who we are

Access Agriculture is a group of passionate people devoted to promoting effective agricultural training videos for the benefit of farmers and rural businesses.

To develop local language versions, mass multiply and disseminate agricultural training videos, Access Agriculture collaborates with more than 200 communication professionals across the globe.

Executive Director
Jo Rodgers

has an MA in Mass Communications from the University of Leicester in the UK, and BSc in Agricultural Science. For over 35 years, Josephine has run businesses and worked with organisations and companies throughout the world, managing large projects and creating award-winning multi-language interactive training packages on agriculture, food and rural development. Josephine is a co-founder of Access Agriculture.

Programme Leader 1 - Farmers’ Knowledge Platform
Evana Rahman

received her MBA from the University of Dhaka and has a BSc in Electrical and Electronic Engineering. She has worked for 6 years with national and international organisations in Bangladesh on business development and communications. Prior to joining Access Agriculture, she worked in the British Council, a software firm and the NGO BRAC on market research, brand management, media campaigns, knowledge management and client communications. Evana has strong experiences in programming languages and graphics software. She believes communication is an art, and is eager to invest her skills for the betterment of rural livelihoods.

Programme Leader 2 - Inspiring Content
"Videos for Farmers" Project Manager
Jonas Wanvoeke

is rural development specialist. He studied agricultural sciences at the University of Abomey-Calavi, Benin and completed a PhD in Social sciences at Wageningen University, The Netherlands. He has worked in extension and agricultural R&D for 15 years with government agencies, NGOs and international organisations. He was involved in development projects supporting rural innovations and actively promoted the dissemination of farmer-to-farmer videos in Africa for the past decade.

Programme Leader 3 - Last Mile Delivery
Regional Co-ordinator for South Asia
Ahmad Salahuddin

graduated in 1984 as a sociologist from Rajshahi University, Bangladesh. He obtained his MA in development studies from the Institute of Social Studies in The Hague, The Netherlands and his PhD from the University of Adelaide, South Australia. He has thirty years of experience in agricultural R&D and extension projects. Salahuddin has a strong background in partnership development, facilitation, and capacity building. Since 2000 he has worked for IRRI in Bangladesh, the Philippines and India.

Programme Leader 4 - Learning and Advocacy
Regional Co-ordinator for West & Central Africa
Florent Okry

studied agricultural sciences at the University of Abomey-Calavi, Benin and obtained a PhD in Social Sciences at Wageningen University, the Netherlands. He has worked for more than 12 years with national and international organisations in agricultural R&D throughout West Africa during which he steered rural learning interventions, evaluated interventions dealing with farmer-to-farmer training videos and supported multi-stakeholder projects. Florent has a keen interest in local knowledge and development dynamics.

Country Focus - Bangladesh

received his MSc in Agronomy from the Bangladesh Agricultural University and his MSc in Crop Physiology from Reading University, UK. He has worked in agricultural R&D and extension for 35 years for government agencies, NGOs, national and international organizations and for the private sector. Harun-Ar-Rashid is the founding director of the Agricultural Advisory Society (AAS), a leading national agricultural NGO. Since 2005 Harun has disseminated and used farmer-to-farmer training videos across Bangladesh.

Country Focus - Egypt
Laura Tabet

has a Masters in Marine Management from Dalhousie University in Canada. She is passionate about extension for small scale fisherfolk and farmers. Laura is co-founder of the NGO Nawaya in Egypt with programmes that focus on ecological agriculture and heritage food preservation. Laura has worked on farmer-to-farmer video production since 2013, and has now become Access Agriculture’s Egypt Focal Point. She is keen to promote the platform to Arabic, French and English-speaking viewers in North Africa and the Middle East.

Country Focus - Malawi
Ronald Kondwani Udedi

read journalism at the Malawi Institute of Journalism, desktop publishing at The Polytechnic, library and information science at MALA, and computer studies at the National College of Information Technology. Ronald believes that audiovisual media has the most powerful influence on attitudes and opinions in contemporary life. So with both audiovisual qualifications and fifteen years experience in media, he is firmly committed to bringing practical agricultural information to farmers. He believes that sharing farmer-to-farmer videos from different regions around the world helps rural communities to gain new insights and ideas.

Monitoring, Learning & Evaluation Officer
Nafissath Fousseni Barres

holds a Master of Philosophy degree in Agricultural Administration from the University of Ghana, Legon, and a Bachelor of Science degree in Agricultural Science with major in Rural & Agricultural Ventures Management from the Catholic University of West Africa: Benin University Unit, Cotonou. She is a proactive bilingual agricultural graduate who has worked throughout West Africa, for the past 5 years, with national and international organisations in areas of Teaching, Market Information System, and Monitoring & Evaluation.

Global Translation Co-ordinator
Kevin Mutonga

studied for a Bachelor of Commerce majoring in Management Science at Egerton University, Kenya and CISCO Networking Modules in Tracom College Kenya. He has worked with Addis Ababa University Faculty of Architecture. Kevin supports and coordinates translations into local language versions of technical training programmes for farmers as well as assisting on various training courses which Access Agriculture run. Kevin has a keen interest in visual and design process in the creative world.

Regional Translation Co-ordinator (West and Central Africa)
Olivier Gbetin

is a media technician with a post graduate diploma from the Institute of Media and Development, Benin. He worked for 3 years at Songhai Center in Benin as video editor. Olivier backstops and coordinates video translation in local languages in West and Central Africa and helps Access Agriculture video production partners in finalising the farmer to farmer training videos. He has a particular interest for the dissemination of good agricultural practices through videos.

Social Media Co-ordinator
Helene Uzayisenga

has an MSc in Agricultural Economics from the University Ouaga II in Burkina Faso and a BSc in Agricultural Science from the University of Rwanda. Helene has over 2 years’ experience in online marketing and communication, and believes strongly that social media is an effective tool for agricultural transformation. Before joining Access Agriculture, she worked as an intern for the African Development Bank in Chad, focusing on monitoring & evaluation and rural development, and had various assignments and training on social media reporting and management, including with FARA, GFAR and CTA.

Office Manager (Nairobi)
Judy Muturi

is in charge of the financial oversight of Access Agriculture. Having qualified with a Bachelor of Commerce (Accounting Option) from University of Nairobi, Judy has worked with many aspects of one of Kenya’s leading banks. Now she is enjoying the challenge of being part of a small team, but is determined that the efforts of Access Agriculture should help farmers. Judy is also keeping the office function of the Head Office in Nairobi under control.

Office Assistant (Nairobi)
Richard Ndibaru

assists Judy on all matters to do with finance and administration. He has a Bachelor of Economics and Mathematics from the University of Nairobi and has studied for the Certified Public Accountants (CPA) professional course. Before coming to Access Agriculture, he worked in several private organisations in both accounts and administration departments.

Office Manager (Cotonou)
Enagnon Djodji

qualified with a bachelor degree in management from University of Abomey Calavi (Benin). She has worked for many years in the private and public sectors. Interested in agriculture, she has participated in many conferences on organic and ecological agriculture, human nutrition and family agriculture. Enagnon is responsible for the accounting and administrative management at the regional office for West and Central Africa, based in Cotonou, Benin.

Communications Specialist
Phil Malone

is a geographer and an ex-BBC radio broadcaster. For well over 35 years, Phil has advised senior government officials on communication throughout the former Soviet Union, the Middle East, Africa and Asia. He has worked with professionals in many industries to help them communicate more effectively. Much of Phil’s expertise includes assisting with the drawing up and implementation of communication strategies for the agriculture, health, food and rural development sectors and it is in this area that he provides inputs for Access Agriculture. Phil is also a co-founder of the organisation.

Regional Co-ordinator for Latin America
Jeff Bentley

has a Ph.D. in cultural anthropology from the University of Arizona. He did practical research on natural pest control for seven years at El Zamorano, an agricultural university in Honduras. Jeff has worked in many countries in Latin America, Africa and South Asia. He lives in Bolivia and is fascinated by farmer experiments and local knowledge. Jeff teaches scriptwriting for Access Agriculture and has written many papers on how videos spark the creativity of farmers and others. Jeff speaks English, Spanish, Portuguese, French and some Quechua, so he clearly appreciates the importance of language.

Director International Development
Paul Van Mele

is an agricultural scientist with a PhD from Wageningen University. For over 25 years, Paul has managed agricultural R&D projects dealing with sustainable agriculture across the global South. Paul has spearheaded farmer-to-farmer training video, coordinated research on video-mediated learning and taken it to scale. In 2010 he swapped his senior position as Program leader on Learning and Innovation Systems in the CGIAR to start his own enterprise. In 2012, Paul co-founded Access Agriculture to create impact at scale.

Honorary Ambassador for Asia
Shaikh Tanveer Hossain

holds a Ph.D. in agriculture from Ehime University, Japan and works at the Asian Productivity Organization (APO), an inter-governmental organisation based in Tokyo, Japan.  In 2011, he received the Organic Farming Innovation Award from the International Federation of Organic Agricultural Movements (IFOAM) and in 2015 he received the Hivos Social Innovation Award. He is former Vice-President of IFOAM–Asia and a current advisory group member of the Sustainable Organic Agriculture Action Network (SOAAN).

Country Focus - Uganda
Grace Musimami

holds a Bachelor of Environmental Management from Makerere University and a diploma in Journalism. Grace is editor of Farmers Media Newspaper - Uganda’s only agricultural newspaper and is a representative on various Boards including Uganda National Farmers Federation (UNFFE) and Uganda Forum for Agriculture Advisory Services (UFAAS). He is also President of the Agricultural Journalists Association of Uganda (AJAU) and Secretary General for the Network for Agricultural Journalists in Eastern and Southern Africa. Grace’s interest lies in enhancing farmers voices for better livelihoods through good, innovative practices to improve farmers’ incomes.

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