Impact Studies

Reaching thousands through non-traditional extension agents.

The farmers who saw the videos learned from them and used this information creatively in their own experiments.

After using improved techniques, farmers were harvesting up to 30% higher yields.

After watching the videos, 86% of the interviewees spent less money on pesticides.

Farmers focus on technical content and ignore the skin colour of the people in training videos.

GADC combines videos with other activities, like buying chilli in public from early adopters.

Farmers who watched the videos were motivated to experiment with the innovations they saw.

Good videos can be strong enough to speak for themselves without facilitators along to explain the message.

In Bangladesh 112,000 people attended large, open air video screenings and over 500 community volunteers agreed to show videos for free.

Because the “Fighting Striga” videos tell farmers why a technique works and not just what to do, farmers are able to creatively adapt the ideas.

Farmers adapted various rice technologies and some nearly doubled their yields with little increase in production costs.

In 70% of the villages with workshops, no one passed information on to their neighbours. Yet in all of the video villages the women shared information with each other.

Women in video villages become better organised and develop better relations with local money lenders and other actors of the rice value chain.

Only 19% of women attending workshops, whereas 67% of those who watched videos innovated, often by using local materials.

Video is better than farmer-to-farmer extension for conveying new scientific knowledge and local innovations.

Women who watch training videos increase their income and become better at getting support from service providers.