Impact Studies
Below, we will regularly add some short stories on how videos hosted by Access Agriculture have improved farmers' lives in Africa, Asia and Latin America.
![]() After watching the videos, 86% of the interviewees spent less money on pesticides. |
![]() The farmers who saw the videos learned from them and used this information creatively in their own experiments. |
![]() After using improved techniques, farmers were harvesting up to 30% higher yields. |
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![]() GADC combines videos with other activities, like buying chilli in public from early adopters. |
![]() Farmers who watched the videos were motivated to experiment with the innovations they saw. |
![]() Good videos can be strong enough to speak for themselves without facilitators along to explain the message. |
![]() In Bangladesh 112,000 people attended large, open air video screenings and over 500 community volunteers agreed to show videos for free. |
![]() Because the “Fighting Striga” videos tell farmers why a technique works and not just what to do, farmers are able to creatively adapt the ideas. |
![]() Farmers adapted various rice technologies and some nearly doubled their yields with little increase in production costs. |
![]() In 70% of the villages with workshops, no one passed information on to their neighbours. Yet in all of the video villages the women shared information with each other. |
![]() Women in video villages become better organised and develop better relations with local money lenders and other actors of the rice value chain. |
![]() Only 19% of women attending workshops, whereas 67% of those who watched videos innovated, often by using local materials. |
![]() Video is better than farmer-to-farmer extension for conveying new scientific knowledge and local innovations. |
![]() Women who watch training videos increase their income and become better at getting support from service providers. |
Farmers focus on technical content and ignore the skin colour of the people in training videos. |