Extensionists often give information away for free, but selling it may get you a more tuned-in audience. This is the conclusion of researcher Gérard Zoundji and colleagues in a recent paper published in Experimental Agriculture.
Zoundji compared three groups of people in West Africa who had received DVDs with farmer learning videos. Several video collections covered topics related to vegetable production or how to manage the parasitic weed striga. The videos could be shown in multiple local languages, or in English or French.
When NGOs in Benin gave the DVDs...More